PAN Asia Pacific holds media training for partners

Tuesday 7 October 2014

Date: 6 October 2014

Type: Press Release

Source:PAN Asia Pacific

Keywords: Pesticides, media training, advocacy

PENANG, Malaysia – Recognizing media and communication, including the use of social media, as important components of advocacy work and campaigning, PAN Asia Pacific recently held a three-day training for its partner organizations in the region.

About 51 participants from 13 countries representing partner organizations of PAN Asia Pacific’s programs on Pesticides, Women in Agriculture, and Food Sovereignty and Ecological Agriculture as well as its staff joined the training on media and social media from 25-27 September held in Penang.

Media and communication, when done effectively, help in mobilizing people, in generating favorable public opinion and in influencing policy makers,” said Ms. Sarojeni Rengam, PAN Asia Pacific Executive Director, in her opening address to the participants.

Ms. Rengam added that PAN Asia Pacific has also been looking into the emergence of social media in recent years as an effective platform to reach out and engage the public. “We have yet to fully explore and maximize social media for our advocacy and campaigning. Thus, through this training, we hope to develop and build our capacity in using this relatively new tool in our work to eliminate the use of highly hazardous pesticides, promote the rights and welfare of rural women, and advance food sovereignty and ecological agriculture,” said Ms. Rengam.

The training was highlighted by inputs from mainstream media and social media practitioners and digital campaigners from the region and by practical workshops that encouraged participants to apply the concepts and skills they learned from the discussions. The workshops included sessions on organizing a press conference; handling a media interview; effective messaging; using Facebook and Twitter for advocacy; online campaigning using videos and images; and blogging. On the last day, the training culminated in the designing of actual media and communication plans by the PAN Asia Pacific partners.

“We hope that the training has been both productive and useful, and fun and enjoyable at the same time for our partners. We encourage them to hold similar trainings in their respective countries so as to continue the momentum we collectively initiated here towards better and more effective engagement with the media and the general public,” Ms. Rengam said. ###

Reference: Sarojeni Rengam,

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